Lavasoft News - November 2007 http://www.lavasoft.com


Bringing You a Better Ad-Aware

At Lavasoft, we are committed to addressing your need for user-friendly security software to protect your privacy and security. You asked for it …you got it! Recent Ad-Aware 2007 software updates have delivered:

  • Optimized CPU usage
  • Ad-Watch improvements
  • Vista (32-bit) compatibility

How do you get these updates? One of the new features in Ad-Aware 2007, Web Update, allows us to automatically upload the new functions and features that we have used to improve the 2007 version. That’s right - each time you update, you are downloading more power and better functionality.

Take a more detailed look, below, at these improvements. You can expect continued enhancements and updates to Ad-Aware, as we address both new threats and the concerns of our worldwide consumers.

Optimized CPU Usage
Lavasoft developers have been working hard to address user concerns with a variety of behind-the-scenes developments to the Ad-Aware 2007 program. One of these developments means that Ad-Aware users will benefit from resource-friendly optimizations to their software.

To stay a step ahead of ever-changing security threats, the Ad-Aware 2007 engine was built as a service (a Windows application that is launched at system start-up and then runs in the background). However, many of our users viewed the service component as a cumbersome aspect of the new software. In direct response to your wants, in one of the most recent software updates, we have slimmed down the memory usage of the service component, vastly reducing the consumption.

Ad-Watch Improvements
Improvements have also been made to Ad-Watch, the real-time monitor in Ad-Aware 2007 Plus and Pro that intercepts malicious applications before they have a chance to install on your PC. Recent updates have brought you a more resource-friendly real-time monitor. Ad-Watch, and the various modules it includes, now performs more efficiently by using less processing power and memory.

Vista (32-bit) Compatible
The Vista-compatible version (32-bit) of Ad-Aware 2007 is available to our new and existing customers. So if you have made the switch to Windows Vista, Ad-Aware 2007 is able to protect you from the latest security threats.

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Lavasoft Ad-Aware Pro - Only $26.95
By the Numbers

78%
Percentage of consumer PCs in the U.S. that are not protected (defined as having up-to-date anti-virus, anti-spyware, and a correctly configured firewall)

93%
Percentage of PC users who believe they are protected

Source: National Cyber Security Alliance and McAfee Inc. study
Term of the Month
Rogue security software masquerades as a helpful security program, but uses malware or malicious tools to advertise or compel users to pay for the removal of non-existent spyware. Rogue software makers often use social engineering to trick consumers into buying their fraudulent anti-spyware or anti-virus products.

Source: wikipedia.org
Tech Tips
You have anti-spyware, anti-virus, and a firewall, so your computer must be secure, right? Wrong. Unless this software is enabled, updated, and properly configured, you are not protected from online threats. According to a recent industry survey, consumers overestimate PC safety – see our "By the Numbers" section for the stats. Make sure to maintain your security software; check that your security applications are both enabled and configured correctly. Keep in mind, the security software that was included with your PC when you purchased it may be a trial version that will expire if you fail to buy a subscription.

Privacy Toolbox Lands Editor's Choice

Lavasoft Privacy Toolbox was selected as an Editor’s Choice product by Military Embedded Systems magazine for its September/October 2007 issue.

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411 04 Gothenburg
Sweden

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